As usual, Microsoft starts fighting the competition when there is a sense threat or perceived threat to their turf. The latest on the radar is Google. I was perusing an article from SiliconValley.com, it sounds like the battle lines are drawn. Each are firing salvos. The battle will get serious soon. Latest salvo is from Microsoft Attorney Thomas Rubin. Rubin says "Companies that create no content of their own, and make money solely on the backs of other people's content, are raking in billions through advertising revenue."
Rubin also riped into the handling of copyright materials. According to Rubin, "In essence, Google is saying to you and to other copyright owners: 'Trust us — you're protected. We'll keep the digital copies secure, we'll only show snippets, we won't harm you, we'll promote you,' " Rubin told the publishers. Then came a little rhetorical misdirection. "But Google's track record of protecting copyrights in other parts of its business is weak at best."
The remarks were presented at the Association of American Publishers.
On other hand there others in Microsoft that don't exactly agree wtih Rubin's stance. Don Dodge, director of business development for Microsoft's Emerging Business Team, shook his head: "Really dumb move! What are these Microsoft lawyers thinking? Even if they are right, which is debatable, what reaction do they expect from the public at large? This strikes me as pandering to the Association of American Publishers."
It seems to me that Microsoft is attacking Google's most vulnerable part of the company. This is just the latest in the many salvos between the two companies.
Of course we know the history of competition versus Microsoft. Give a prayer to those fallen by the way side. Novell, Borland, Netscape, Sun Microsystems, etc.
Of course the bundling technique has worked well for Microsoft over the years. We will see how the latest move of bundling the search bar in the Windows Menu works.
Jury is still out on Vista.
This does not mean Google not fighting back. Google is has introduced various products to compete with Microsoft. The latest is Google's premium apps.
Of course, this is good healthy competition, give people choices, just like when you pick hotels (silicon valley hotels). The hospitality industry just like the software industry is extremely competitive.
tags: Google VS. Microsoft, microsoft, google, siliconvalley.com, silicon valley, software
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